The Story of Our
Bakeshop
It all started with some cookies.
Our founder, Courtney Fuciarelli, MSW, RSW is a Social Worker and Psychotherapist. But before that, (long before!) she was a baker.
Working in other bakeries and ice cream shops as a teenager and young adult, she always enjoyed the creative process of baking cakes and decorating cookies. After becoming a Social Worker and working in agency settings, she started a part time home bakeshop as a creative outlet - and Wildflour Fields Bakeshop was born in 2020.
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Which sparked an idea for a therapy practice.
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In 2021, Fields & Flour Therapy was born, with the goal of blending traditional talk therapy with the activity of baking. This provided an approachable, relaxed environment for counselling, not only just in the office, but also in the kitchen!
BUT WHAT ABOUT THE BAKESHOP?
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Once the Therapy Practice was established, the Bakeshop went on the backburner (literally and figuratively!)
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In 2022, the bakeshop bloomed into a mission to close the gap in mental health services.
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​​Wildflour Fields Bakeshop & Studio, as a Social Enterprise, is a non-profit model retail shop. Funds raised in our volunteer-run bakeshop allow us to provide lower cost services by supplementing the fees paid for therapists so clients pay less.
How it Works
Our Mission
Asking for counselling support is not easy.
Imagine mustering up the courage, asking for help, only to be told you will need to go on a waitlist for weeks
or even months.
In Canada, clients typically look for support through publicly funded services like a local doctor's office, community program, hospital service, school or workplace EAP program.
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So what's the problem? The need is high, and waitlists are long. Access to private care although timely, can be very costly. Especially if you don't have insurance coverage.
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Our Mission is to provide low-cost and accessible counselling services through our Low Cost Counselling Fund.
THIS MEANS:
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Clients can receive 12 sessions of counselling
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Clients pay only $40 per session
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Funds raised through the Bakeshop & Studio supplement the rest of the fee
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No application or formal demonstration of need required, program is offered first-come, first-served.
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We believe in accessible, affordable, quality and creative counselling options for all.
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OUR IMPACT SO FAR
Low-Cost Counselling Sessions
812
By Raising $113,618
